The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Digital / Mobile
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Consumer - Digital / Mobile
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore
Client: Toys R Us Category: Consumer - Digital / Mobile
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile
The Emotisongs
Agency: McCann Worldgroup / Milano + BV McCann / Bucharest
Client: Coca - Cola Category: Consumer - Digital / Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Digital / Mobile
Award:
2016 Direct Gold Pencil
Agency:
McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Digital / Mobile
Annual ID:
DI16012G
Award:
2016 Direct Silver Pencil
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Consumer - Digital / Mobile
Annual ID:
DI16013S
Award:
2016 Direct Bronze Pencil
Agency:
Ogilvy & Mather / Singapore + Make Studios / Singapore
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Annual ID:
DI16014B
Award:
2016 Direct Bronze Pencil
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Digital / Mobile
Annual ID:
DI16015B
Award:
2016 Direct Merit Award
Agency:
FCB / Chicago
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Digital / Mobile
Annual ID:
DI16060M
Award:
2016 Direct Merit Award
Agency:
McCann Worldgroup / Milano + BV McCann / Bucharest
Client:
Coca - Cola
Title:
The Emotisongs
Category:
Consumer - Digital / Mobile
Annual ID:
DI16061M